The descriptive list of the available locations is updated and proposed on the Forum

Too many service at home and not enough equipment of the person Too many bank branches and not enough of cut flowers "Free and my city!" is an innovative solution to trade imbalances of local communities.

The commercial development of the territory by the franchise

Cities consider increasing the franchise as a technique of commercial development of their territory. Initiatives are growing with the emergence, the creation of companies of mixed economy to regulate the allocation local de centre-ville downtown Increasingly, the municipal teams become aware of the importance of trade in the revitalization of the city and the importance of the franchise in the revitalization of trade. Any initiative of boosting trade, to be effective, must be based on an analysis geomarketing. What sectors develop in the target city A debate must be conducted at the outset to then consider the development of signs from a proven local need, while allowing a greater satisfaction of the population and at the same time greater prosperity of the future points of sale.

The concept in brief

By Franchiseo, "Franchise and my city!" is a device designed to reorganize commercial activity in the territories by means of the franchise through the implantation of the signs corresponding to the under-represented activities. The mission begins with a geomarketing study, carried out with the assistance of a specialized partner to identify precisely the sectors to be strengthening, in view of the demand from the population and local businesses. Thus, under-represented areas are identified with precision and signs to implement can be conveniently selected.

A mobilization of local merchants and entrepreneurs

Franchiseo surrounds of institutional partners, press and business to implement a targeted communication campaign to mobilize the whole of local entrepreneurs, candidates for the franchise, and traders wishing to pass under sign to revitalize their operations and bring together the Forum during a day. The forum offers the visitor information that is complete and accessible throughout the day through the booths but also a mini-conférences space. Real estate professionals and all of the providers each have their role to play and the "Experts" workshop at the centre of the room gives any place these local artisans of the franchise by providing direct and fluid contact with the audience of entrepreneurs.

Guidance on the choice of locations

The availability of commercial sites is often a brake in the process of initiation of a new point of sale franchisee. Franchiseo and the host city attend signs participating, with the help of specialized actors in commercial real estate, to identify the sites currently or soon available. The descriptive list of the available locations is updated and proposed on the Forum. Below the forum, Franchiseo team keeps track of the contacts initiated on the show, to accompany the parties until the effective opening of the points of sale. Franchiseo remuneration, which is based in part on the success of the openings, is a real guarantee of efficiency offered to home towns.

A vision of the franchise

The franchise is not the only case of a franchisor and a candidate: local communities, who arbitrate more distribution of commercial sites are full actors with whom signs can naturally call. More broadly and in collaboration with the Chambers of Commerce and industry, the fact Franchiseo device intervene so active all of public actors involved locally on topics such as employment and economic activity. "Franchise and my city!" reverse the conventional methodology of network developer not based only on the program desired by the sign but also on the locales realities which do not coincide always! The Franchiseo is to establish a continuous dialogue with the signs to the real needs of the cities with franchisors development plans throughout the year.

The franchise as a tool for organization of the territories

The Forum "Franchise and my city!" causing the meeting between town hall, franchisors, and local entrepreneurs, wants to highlight the benefits of the franchise in the commercial development of the territories. The franchise today invests all sectors of activity and account permanently franchisors for new openings. This technique allowing to carry out a neighbourhood commercial programming by providing the local community the opportunity to appeal to signs selected, able and wishing to open a sales point within a short time.

Created in 2004, Franchiseo is a company specialized in creation and development of franchise networks. The team accompanies future franchisers in the modelling of their network and existing signs in the openings of their points of sale.