It is the substance of our company culture

Photo credits: Michel Desjoyeaux will focus Foncia colors at least until the end of the year.

Why Foncia chose the sports sponsorship to communicate The first cabinet Foncia opened in seals in 1973. Thirty-six years later, our network has 650 agencies and 6 500 employees. It of communication adopt codes take the size of the Group Foncia and its rapid growth, in connection with its investments. The sports sponsorship responded well to this double ambition. Convey a different image of the real estate professions, and more accurately reflect the values of the group to the general public. And gather around a unifying, inspiring and rewarding project collaborators

Why sailing Ten years ago, we started sponsoring in the sailing competition with the Bourgnon brothers, and then we quickly concluded a partnership for long term with Alain Gautier, of seven years. The ticket of entry in the sport was affordable with visibility and exposure of the interesting mark. The name of Foncia is directly cited, as Cofidis or Caisse d'Epargne in cycling, which is not the case for sponsors of disciplines such as football or rugby. The sponsorship of sailing by the largest players is of the order of EUR 2 million for a monohull 60'. While the support of a cycling team costs between 8 and 10 million euros per year.

Has the image of sailing been decisive As real estate, sailing incorporates aspects of dream and of sustainable development. These concepts are reinforced by the transfer of the values of sailing - courage, self-sacrifice, voluntarism, overflow itself - that can be found in our communication. Sailing is for us a real lever of communication both internally and externally. It is the substance of our company culture. The dream to become reality, must be forging the energies around a common project, that the skipper embodies. Our advertising film is based on the veil and Michel Desjoyeaux. For events, such as during the last Vendée Globe, the network has been associated with through operations of animation internal, day-to-day information online on our sailing site and perform weekly with words of the skipper, Michel Desjoyeaux, addressed to employees.

What were the benefits of the victory of Michel Desjoyeaux The Vendée Globe is held every four years. This race is strongly relayed by the media. It is recognized as the Everest of the sea, and as with any sport, favorites have a significant exposure. Thus, Michel Desjoyeaux upwelling, after a return from 24 hours to the port from the outset, has held the media lead. Waiting for more accurate results, we can already obtained more than 3 000 press articles, more than 250 passages on TF1 and France Televisions, including direct fifteen in issuing any sport broadcast on France 3. Not to mention the direct arrival in les Sables-D'olonne during two heuressur France 3, REBA, I TV and BFM TV. Today's notoriety, 1 person in 2 recognizes the mark Foncia. We continue our communication strategy to strengthen the reputation of Foncia and also work on the assignment of our business to the mark.