Because frankly it lies the key to success

The moderator is the link between two entrepreneurs without being an itself. On a fil

A key function

In the etymological sense of the term, the moderator is one who gives life, the movement. In a franchise, it is that which creates the dynamism in the network. Transmission belt between the franchisor and franchisees, provides the dialog and circulates information and good practices among all. Its first objective: "to enforce the concept to successful franchisees" sums up Gilbert Mellinger, leader of the EPAC International firm. A goal that never forgets Laurent Gueutal, host of the Midas network: "I am here so that the franchisee wins money." If he wins, it is the whole of the network who lives behind.

A necessary control

Each of his visits to points of sale, the host checks that the know-how of the franchisor is correctly applied. Because frankly, it lies the key to success. So far, "his role is not to give a bad note of and back this information to the franchisor" precise Pascale Pécot, Council in organization and management of free Cabinet Adventi. "If a franchisee is poorly his shop for example, it in fact finding, recalls it the importance of this point for the network and his personal success and offers solutions." More than a controller, the facilitator accompanied by franchisees.

Between two fires

Qualifying equilibriste, Chameleon, sheep to five pattesles bloom around the job of host. "This is the hardest job in the franchise" confirms François Peltier, Associate Director of the ACTAS Consultants firm. "The Facilitator made the link between two entrepreneurs without being a himself." "Employee of the franchisor, is not the boss of the franchisees. And Rose-Marie less, responsible for pole training to the French Federation of the Franchise, itself host former network, add: "it must integrate the objectives of the franchisees who want of the sales immediately and those of the franchisor is a development medium or long term."

Gilbert Mellinger, leader of EPAC International. Recurrent problems

The organisation of the network

Essential function of facilitator remains yet underestimated in some signs. Result, it is not uncommon that a host is responsible for dozens of franchisees as both the notes Gilbert Mellinger. "25 franchisees for a host is a maximum.". Except when highly concentrated areas requiring very short movements. "But then again, the network is often dispersed with coverage areas very extensive forcing the host to pass his life in a car rather than alongside the franchisees.

A lack of formalization

Still all too often, the mission of the host remains poorly defined by the network in which it evolves. "The host share then with his briefcase without knowing precisely what to do." "However, on a seldom an opportunity to make two times a good first impression with franchisees" concludes Gilbert Mellinger. Not to mention franchises with no operational manual or written procedures. How to enforce a concept without written specific content

Salary and evolution

THE wage

The salary range varies from one network to another, depending on its size, maturity and the missions entrusted to the host. For a beginner, the average stands at 35 000-40 000 per year, or 2900 to 3300 gross per month. For an experienced facilitator, it can climb to 60 000-65 000, is 5 000 to 5 400 per month gross. A variable share the results on a particular trade action or the turnover of the franchisees can be proposed. Finally, the cost of operation (car, téléphone) are supported by the franchisor.

Prospects for development

After several years, a host can become a regional leader of the animation or to support the pole animation at the national level and manage all of the facilitators. Finally, some access to leadership positions in the sign, especially in young franchises.

Animation, an obligation for the support of the European Code of conduct franchiseurLe of the franchise provides that "the franchisor shall provide initial training for franchisees and continually bring them a commercial and/or technical assistance for the duration of the contract." In addition, "it will be for the franchisor to devote to promoting its brand, research and innovation, human and financial resources to ensure the development and sustainability of its concept." The animation is therefore an obligation borne by the franchisor. So far, the hiring of a host is not mandatory. In a young franchise, the head of network often provides animation. Sometimes, they are first franchisees themselves as coaches for new entrants.