Fourteen years ago his Internet report had date

Sign of the times. "The Queen of the Net" to the end of the 1990s, the American analyst Mary Meeker, has just published a sum of 424 pages with messianic overtones, entitled "The mobile Internet report". Fourteen years ago, his "Internet report" had date... which has also taken discipline at the time of the collapse of the bubble. Believe the analyst at Morgan Stanley, in the end of the Decade, the history Pack again: "Growing faster than Internet on the PC, the mobile Internet is larger that most people think", announces. According to his calculations, in five years, the number of connected via a portable terminal will exceed that of users sitting in their Office.

Indeed, today, they are only 1.6 billion while il y a 4.1 billion mobile users. Less expensive than computers, these small devices are sold in all social strata and the countries of the world. They multiply even in Africa, where they faculty deprivation of fixed infrastructure. In emerging countries, they were able to get essential to farmers or migrant workers, to view prices of raw materials or transfer money to the family. This diversity allows augurer truly global growth of the mobile Internet, while it has up to this especially colonized urbanized and developed areas.

iPhone year zero

Mary Meeker is an explosion of mobile data traffic in the five years ahead, much faster than the growth of the fixed Internet in its infancy. Already, in late September, the Apple iPhone and its player connected to the Internet, iPod Touch, to were sold to 57 million copies in nine quarters. In the same time, the community America Online (AOL) had conquered to that 7 million people, the Netscape browser was had been downloaded that 11 million Internet users and the i-Mode, launched by NTT DoCoMo in the Japan, first successful experience of the mobile Internet, no had seduced that 25 million users...

The launch of the Apple iPhone, in June 2007, is somewhat year zero of the mobile Internet. Of course, you could connect mobility previously, but the craze for this terminal has crystallized the offer: touch screens, new operating systems, applications online shops... IPhone users clearing new uses since the voice represents only 45 of their communications, compared to 70 on average on all mobile phones in the United States.

But the arrival of the iPhone and "smartphones" does not. It is the availability of the networks which marks a turning point in the take-off of mobile Internet. The next year, the penetration rate of coverage in third-generation phone (3 G) should pass the cap of 20 (15 this year) and become really public. The analyst noted that the United States now have the largest base of subscribers 3 G of the world, and should therefore be the most dynamic market in the short term. What lack for Europeans, who still believed a few years be the pioneers in "Internet 2.0" through their advance in the mobile! In addition to the 3 G, Bluetooth and WiFi networks extend. Above all, the generalization of the terminals using the standard satellite GPS will translate into new applications georeferenced. "These services should create a break in economic models of many industries," said Mary Meeker. There will be case insensitive. Motorola, HTC, Palm, Telefonica, Vodafone, Alcatel-Lucent, Ericsson... Morgan Stanley believe, none of these giants is well party for the timpani of the mobile Internet.

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